CAREER ADVISORY TOOLS INTERNATIONAL

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Our Story

Seven years ago, we faced a reality many young Egyptians know well — reaching a crossroads between education and work with no proper guidance, no qualified support, and no clear path forward.

That gap became our mission. CAT International was founded to change that reality — not just by helping individuals navigate their careers, but by building the tools, methodologies, and trained professionals that make quality career guidance accessible to all.

Today we work across Egypt and internationally, partnering with organizations, certifying practitioners, and empowering thousands of young people to take ownership of their futures.

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Emad Helmy, MA Co-Founder & CEO, CAT International

Emad Helmy is the founder and CEO of CAT International, bringing over 30 years of experience in career development, vocational education, and labor market systems across Egypt and internationally. Holding a Master’s degree in International Education Management from the University of Ludwigsburg, Germany, Emad has built a career defined by one mission: making quality career guidance accessible to every young person, regardless of their background.

A certified Career Service Provider and Master Trainer for the Facilitating Career Development program (NCDA), Emad has led career guidance projects in partnership with some of the world’s most respected organizations — including GIZ, ILO, UNICEF, UNESCO, WFP, and the European Union — working across Egypt, Jordan, Lebanon, Nigeria, Saudi Arabia, and Serbia.

Among his landmark achievements, Emad led the large-scale implementation of career education across 400 technical schools in 25 Egyptian governorates, trained over 1,700 teachers, co-founded the postgraduate program in Career Guidance and Counselling at Helwan University, and served as the MENA Regional Coordinator for the Global Careers Month in 2022. He is also a board member of the National Career Development Association (NCDA) and the International Association for Vocational and Educational Guidance (IAVEG)

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Emad Helmy, MA Co-Founder & CEO, CAT International

Emad Helmy is the founder and CEO of CAT International, bringing over 30 years of experience in career development, vocational education, and labor market systems across Egypt and internationally. Holding a Master’s degree in International Education Management from the University of Ludwigsburg, Germany, Emad has built a career defined by one mission: making quality career guidance accessible to every young person, regardless of their background.

A certified Career Service Provider and Master Trainer for the Facilitating Career Development program (NCDA), Emad has led career guidance projects in partnership with some of the world’s most respected organizations — including GIZ, ILO, UNICEF, UNESCO, WFP, and the European Union — working across Egypt, Jordan, Lebanon, Nigeria, Saudi Arabia, and Serbia.

Among his landmark achievements, Emad led the large-scale implementation of career education across 400 technical schools in 25 Egyptian governorates, trained over 1,700 teachers, co-founded the postgraduate program in Career Guidance and Counselling at Helwan University, and served as the MENA Regional Coordinator for the Global Careers Month in 2022. He is also a board member of the National Career Development Association (NCDA) and the International Association for Vocational and Educational Guidance (IAVEG)

View LinkedIn Profile →
The principles that guide everything we do — from the programs we design to the relationships we build.

Our Core Values

Respect

Every person's journey deserves dignity and care.

Service

Guided always by the real needs of the people we serve.

Global Network

Connected to a worldwide community of career professionals.

Cooperation

Meaningful change happens when we work together.

Global Values

International perspective, local understanding, universal opportunity.

Our Vision & Mission

The purpose that drives us and the path we have chosen to get there.

Vision

A world where every young person is equipped and empowered to manage their own career — and design the life they deserve.

Mission

To develop tailored, innovative career guidance solutions and deliver them with excellence — serving individuals, teams, and organizations across Egypt and beyond